B2B Technologists

Manager, Partner Campaign Strategy

Cisco Systems

JoAnn Tillman has nearly 20 years of experience in the B2B marketing space, as an innovator turning complex challenges into simplified, relevant and unique solutions. At Cisco, she serves as an advisor on key initiatives of the partner organization, including the persona-based Partner News Hubs and the Cisco Partner Launch Experience. Both solutions have been game-changers, simplifying the partner experience and reducing email noise that previously drove partner dissatisfaction. Tillman’s vision for using the PathFactory platforms to create more intelligent, centralized and compelling experiences for Cisco partners has become a best practice across the company.

She also consults with internal stakeholders on campaign strategy and channel activation, providing best practices and fresh ideas through a collaborative planning approach. She led the strategy and design behind Cisco’s suite of reporting dashboards which provides multichannel insights and real-time access into the performance of content, programs and tactics. She even helps to evangelize the incredible work their team is doing both internally and externally through conferences and other speaking engagements. Her work has won several awards for innovation, including the Oracle Markie Thinker Award for Best Innovation in Marketing and The Killer Content Award from B2B Marketing Exchange in 2020.