Jennifer Fields spearheaded the integrated campaign launch of Nexthink’s first published book, “Digital Employee Experience for Dummies.” The launch involved promoting the book across internal channels, events, webinars, direct mail, email, paid media, digital advertising, social media and more. The book’s results within one week of the launch included 172 downloads, 46 new names added to the database and nine MQLs with enterprise-six companies. Three months post-launch, the book generated more than 1,000 downloads, 411 new names added, 111 MQLs and 18 intro-stage deals tied to a book download. Finally, qualified pipeline impact is more than $4.6 million.
Outside of the book launch, Fields also coordinated the launch of four fully integrated campaigns, supported two other micro-campaigns and participates on tiger teams for company efficiency improvement efforts.