Vertical Virtuosos

VP, Client & Partner Marketing

Holly Meredith is an energetic, strategic leader with experience in go-to-market strategy, omnichannel marketing, marketing technology, content strategy, sales enablement and more. At DailyPay, she established an omnichannel marketing infrastructure, hiring and managing a team of digital, vertical, ABM and events marketing professionals. Meredith led cross-functional marketing strategy for five top verticals with the highest propensity to be a fit for DailyPay’s solution, integrating key department activities and aligning marketing, growth, revenue, agency and product stakeholders. She also spearheaded the selection, implementation and change management of the org’s martech stack (ABM platform, marketing automation platform, web conversion tools) and demand gen agent of record.

Her efforts resulted in:

  • An increase in omnichannel lead gen by 24% YOY;
  • Growth of sales accepted leads performance from 25% below target to 15% above target YOY;
  • Vertical campaigns and ABM implementation driving more than 400% increase in engagement with target accounts; and
  • Increased lead gen yield efficiency by 27% YOY.