Content, Creative & Execution

Channel Marketing Brand Director

Heather Wilcox has been a channel marketing leader at Dell Technologies for 11 years and her team’s work on the Dell Work Reimagined website has set a new expectation for channel engagement. She spearheaded the development of an interactive 3D website containing five virtual environments to explore. Each virtual environment featured products and room design to align with a designated persona and/or attach products.

Dell’s Client Solution’s Group team supporting the channel is tasked with creating programs that remain competitive, simple and easy to understand for Dell partners. Wilcox has accomplished this directive through the content, creativity and execution of the Work Reimagined site.
Since its launch, the site saw:

  • 2,900 registered users;
  • 7,816 site sessions;
  • 391 asset clicks;
  • An average of 3 pages per session; and
  • 3:00 average time on page.