2021

B2B Marketing
Resolutions

When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned throughout this dumpster fire year, as well as how they’re going to implement those learnings in 2021.

Sangram Vajre

Terminus 

Sangram's Resolutions:

Michael Brenner

Marketing Insider Group

Empathy and compassion for others – in marketing and in life – really is the only winning strategy.

Kellie de Leon

The Mx Group

Kellie's Resolutions:

Tamsen Webster

Find The Red Thread

When you stick with what’s strong, you’re really building on all that equity, strength and goodwill that’s already there.

Brandi Starr

Tegrita

Brandi's Resolutions:

Elle Woulfe

InVision

The world is a little bit more resilient than I thought it was.

Randy Frisch

Uberflip

Randy's Resolutions:

Katie Martell

Woke-Washed

We’ve got to be the ones to create the energy and momentum around the projects and the things that we believe in.

Leela Srinivasan

SurveyMonkey

Leela's Resolutions:

Todd Henry

Accidental Creative

Learn from the bad and don’t be afraid to embrace the good.