Humanizing B2B Brands With Videos On Social Media, In Webinars
2017 may have been dubbed the “year of video marketing,” but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.
This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:
How new social media capabilities, such as Instagram’s IGTV, and a rise in LinkedIn videos are also proving to make an impact on video marketing efforts, and how companies such as MACK Trucks and even individual marketers are putting them to good use;
How blending videos into webinars can generate greater engagement from viewers; and
The four stages of creating trustworthy and authentic videos.