Videos on LinkedIn are quickly becoming a staple for B2B marketers. In fact, research from Wyzowl
shows that 38% of marketers share video content on LinkedIn, and three-quarters of them reported it to be a successful tactic. In addition, 55% said they would continue, or start, in 2018.
“I think there’s solid evidence that we’re starting to see a pretty good movement behind video, especially in B2B,” said Michael Brenner, CEO of Marketing Insider Group. “I really think that LinkedIn has actually helped to spur that on with their big push into live video on their own platform. I’m definitely seeing evidence of brands finally listening to the call and the opportunities that video has presented and I think LinkedIn has really led the way.”
However, LinkedIn video opportunities shouldn’t be a company-branded strategy. While businesses can post videos on their company pages, some B2B marketers are taking the task on themselves on their own profiles. For example, Randy Frisch, CMO of Uberflip
, often publishes selfie videos of himself on LinkedIn to promote events, new content and overall company culture.