2017 STATE OF INTERACTIVE MARKETING
Written by Klaudia Tirico • November 1, 2017
B2B marketers are seeing the benefits of interactive content to engage with buyers, and are beginning to incorporate the format into campaigns and content repurposing initiatives.
Check out this interactive special report to learn how B2B content teams are dabbling with interactive content to have two-way conversations with prospective customers. This, in turn, positions marketing teams to better understand buyer expectations and accelerate pipeline.
Topics covered include:
- 3 Hacks To Fast-Track Interactive;
- Pro Tips On Content Repurposing;
- Use Cases From BASF, Paycor Blackbaud and Silkroad; and
- Dos And Don’ts To Get Started.