KILLER CONTENT
AWARDS

CrowdStrike partnered with Purechannels to enhance engagement on its partner portal, The Grid, which was underperforming despite robust functionality. To address this, Purechannels integrated its Partner Communication Management platform, Komz, to create a new interactive “Comms Hub” and launched a gamified experience called The Adversary Game. This scavenger hunt used collectible adversary cards and targeted emails to drive partner interaction and content consumption.

Key Elements:

• Technology Integration: Komz automated and personalized content delivery within The Grid.
• Gamification: Partners competed to collect cards, earning physical rewards for full collections.
• Targeted Communication: Email campaigns encouraged continued engagement and excitement.