KILLER CONTENT
AWARDS
2025
CATEGORY
CHANNEL PARTNER MARKETING
Cisco transformed its partner marketing platform from Marketing Velocity Central (MVC) into Marketing Velocity (MV) — a next-gen digital co-marketing experience that empowers partners to co-brand, customize campaigns, use ABM strategies, and leverage marketing funds more effectively.
Key highlights include:
- Up to 5.2x more pipeline generated through MV.
- 600+ unique partner activations for “Secure the Enterprise” campaigns — 35% higher than other solutions.
- Co-branded assets like social kits, videos, and infographics align with Cisco’s messaging and boost joint go-to-market efforts.
With the October 2024 launch of MV Reimagined, Cisco improved usability with better content discovery, enhanced design, and upgraded dashboards. Moving forward, the focus is on delivering a unified, AI-powered co-marketing experience to keep Cisco at the forefront of B2B innovation.
THE RESULTS
- Pre-unveiling email communications: 26.63% CTO rate (2.6x the benchmark)
- Post-event blog: 168% above the benchmark for unique visitors
- Paid social: 300,000+ partner contacts reached
- New & Reengaged Partners in MVC: +36%
- Partner company logins: +20%
- Total MVC influenced Pipeline in Q1: 40% of MSP
- Industry analysts praised Cisco’s leadership in co-marketing
