KILLER CONTENT
AWARDS
2025
CATEGORY
Paycor’s fifth annual HR research report, “HR in 2025 – Insights and Predictions,” garnered more than 7,100 responses, demonstrating strong industry trust in its thought leadership. For this year’s report, Paycor conducted the study independently, achieving an impressive 82% completion rate for a 9-minute survey.
Key findings include:
- High turnover risk among employees with less than two years’ tenure (38% more likely to leave), highlighting the need for better onboarding and management.
- A growing demand for leadership development, as nearly half of HR professionals are relatively new in their roles.
- Hybrid work models drive the highest employee engagement.
The report underscores HR’s evolving strategic importance and provides actionable insights that Paycor is integrating into its products to help organizations build stronger workplace cultures and enhance business success.
THE RESULTS
From July – November 2024, the report garnered 11,133 responses, which the company defines as “engagement with any of the campaign assets, including guide downloads, infographic page views, or registering for live webinar.”
This response number far surpassed Paycor’s previous campaign benchmarks — at time of nomination, it was already at a 23% increase of the response benchmark expected at 6/months in market (with another month to go, currently just at 5/months).
In addition, Paycor saw 1,422 FTAs, which are any first-time appointments that took place within 90 days of the contact responding to the campaign. This FTA number also far surpassed previous campaign benchmarks — at time of nomination, the results were at a 35% increase of the FTA benchmark expected at 6/months in market (with another month to go, currently just at 5/months).
